This is a great guide to using twitter
http://www.slideshare.net/Guppers/twitter-guide-for-facebook-user
Twitter Guide
September 7, 2009
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Posted by Danielle MacInnis
E-book readers – are they going to replace books?
July 16, 2009
E-book readers. Are they the next technology sending our publishers into a recession? Either way it is an interesting technology and a way to join conversations in a new way.
Wiki describes them; ”An e-book reader, sometimes also called an e-book device, is a device used to display e-books. It may be a device specifically designed for that purpose, or one intended for other purposes as well. The main advantages of these devices are portability, readability of screen in bright sunight, and long battery life. It should be noted that any Personal Data Assistant (PDA) capable of displaying text on a screen is capable of being an e-book reader, but without the advantages of e-ink displays
Below are a list of e-book readers and software platforms for your device below (including your iphone) but it seems that the Amazon Kindle, Sony E-book are the top two
- Samsung Papyrus by Samsung (June 2009)
- Kindle DX by Amazon (June 2009)
- Kindle 2 by Amazon (February 2009)
- eSlick by Foxit Software (2009)
- PRS-700BC Reader Digital Book by Sony (October 2008)
- Digital Reader 1000 by iRex Technologies (2008)
- Kindle by Amazon (2007)
- Cybook Gen3 by Bookeen (2007)
- Sony Reader by Sony (2006)
- iLiad by iRex Technologies (2006)
- Librié by Sony (2005)
The first (left) and second (right) version of the Amazon Kindle
Key features of the Kindle:
Slim: Just over 1/3 of an inch, as thin as most magazines
Lightweight: At 10.2 ounces, lighter than a typical paperback
Wireless: 3G wireless lets you download books right from your Kindle, anytime, anywhere; no monthly fees, service plans, or hunting for Wi-Fi hotspots
Books in Under 60 Seconds: Get books delivered in less than 60 seconds; no PC required
Paper-like Display: Reads like real paper; now boasts 16 shades of gray for clear text and even crisper images
Long Battery Life: 25% longer battery life; read for days without recharging
Carry Your Library: Holds over 1,500 books
Read-to-Me: With the new text-to-speech feature, Kindle can read every newspaper, magazine, blog, and book out loud to you, unless the book’s rights holder made the feature unavailable
Free Book Samples: Download and read first chapters for free before you decide to buy.
Large Selection: Over 300,000 books plus U.S. and international newspapers, magazines, and blogs available
Low Book Prices: New York Times Best Sellers and New Releases $9.99, unless marked otherwise.
How does the Sony E-Book stack up?
Matthew Strebe from gadgetspace says “The Sony Reader, weighting in at slightly less than an actual paperback, is the reigning champ, and the Amazon Kindle—bigger, heavier (at almost 11oz), and stronger—is the contender. It’s actually pretty easy to tell whose going to win, but the fight isn’t as one-sided as the recent press around the Kindle might make it seem.”
According to Rob Enderle from TG Daily “The Kindle is, by any measure, a product that should be at least as popular as the original iPod. It does for reading material what the iPod does for music and the potential audience for both products is about equal in number, though the Kindle’s demographic probably trends older. Both products have compelling unique capabilities to enhance the experience; iTunes has music at $1 a track that easily transfers to the iPod and the Kindle has books at $9 each that does the same. You’ll likely only read the book once but it will likely consume as much time as you’ll use listening to nine songs.”
Consumer reports video is another avenue to compare the Kindle vs other products.
But maybe we are past this. http://www.booksinmyphone.com/ is a software that allows you to read book text on your phone. The convergence of all of these functions on one device like the ipod seems likely. Will this mean the same trouble for publishers that the newspaper industry is now facing? Are you using a e-reader? Let us know which one?
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Posted by Danielle MacInnis
10 top twitter tools for WordPress
July 5, 2009A post from http://www.quickonlinetips.com/
- TweetSuite -� a Twitter-WordPress integration plugin that includes server-side TweetBacks, ReTweet-This buttons, digg-like Tweet-This Button, automatic tweeting of new posts and some widgets.
- Tweet This – A plugin that adds a Twitter icon to every post and page, so your readers can share your blog entries on their Twitter accounts with ease.
- TweetMeme button – easily allows your blog posts to be retweeted.
- Simple Twitter Link – simply returns a URL, which is a link to Twitter with your post/page URL within it.
- WP Twitip ID – Plugin adds an extra field to the comment form for user to enter their twitter username
- Twitter Badge – Official javascript codes that display badges showing what you are posting on Twitter.
- The Twitter Updater – a wordpress plugin that automatically sends a Twitter status update to your Twitter account when you create, publish, or edit your WordPress post. You can specify the text for the updates, and also have the option to turn the auto update on/off for the different post actions in the admin panel.
- TwitThis is an easy way for people to send Twitter messages about your blog post or website. When visitors to your website click on the TwitThis button or link, it takes the URL of the webpage and creates a shorter URL using TinyURL. Then visitors can send this shortened URL and a description of the web page to all of their friends on Twitter.
- Twitter Tools – This wordpress plugin creates an integration between your WordPress blog and your Twitter account. Pull your tweets into your blog and create new tweets on blog posts and from within WordPress.
- Twitter WordPress Sidebar Widget – Customise the number of updates shown in your sidebar, individual links to each status update on Twitter, style your Twitterings using CSS, choose whether to display your Twitter name before each post and customise text between the post text and the relative time.
- Twitter Feed – Posts your blog updates to your twitter account. Login to twitterfeed using your OpenID, provide the URL for your blog RSS feed, and how often to post to Twitter.
- Twitt-Twoo – is a simple little plugin that will allow you to update your Twitter status right from your blog�s sidebar. It is AJAX powered and allows for quick and easy status updates.
- Twitter Sharts – ‘Share’ your twitter status anywhere within your wordpress blog posts or pages.
Mashable twitter tool box
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Posted by Danielle MacInnis
Leveraging twitter tools
July 4, 2009http://www.ducttapemarketing.com/blog/2009/06/23/3-ways-to-deep-slice-twitter-conversations/
John has a great article here on key tools for leveraging twitter.
Key tools and take aways:
- OneRiot - @oneriot – this is essentially a bookmarking site for twitter. Users share tweets that contain URLs to web pages and this site keeps track and returns search results based on topics. This is a really great way to discover some new sites related to subjects and you can interact with the twitter shares right from the site by replying to or retweeting good stuff you find.
- Topsy - @topsy – lots of stats when you search including the a collection of authors by volume for each topic you are trending. Really like this to find people who are very active around a topic or who are your best retweeters.
- crowdeye - @crowdeye – currently a twitter only search engine it gives you results from tweets and retweets including graphs and charts.
Leave a Comment » | social marketing sites | Tagged: crowdeye, one riot, social media, toyspy, twitter tools | Permalink
Posted by Danielle MacInnis
Gaming the next social interaction platform
June 23, 2009Last Saturday after a night out with friend for a 40th (not mine yet) we went back to the birthday girls house and started to play Singter a singing comp a game within the playstation console. I was hooked. It was fantastic fun. Then I began the thristy search for a gaming platform that would suit my families needs. Boy it is not easy to work out. I am a bit of a geek but still not that easy. Here are some links I found useful.
In any case what struck me with this research is that this is another whole visual communication world. Not unlike 2nd life, or Penguin Club for kids, people can connect to compete, communicate and share ideas online while playing in this virtual gaming world. Real escapism. I wonder how long before savvy marketers try and get their hooks into this world, especially with the gen Y.
Be interested in your thoughts?
Leave a Comment » | social marketing sites, virtual communication platforms | Tagged: 2nd life, nintendo, penguin club, playstation, virtual world | Permalink
Posted by Danielle MacInnis
Generation Y Podcast – by nudgemarketing a winner!
June 23, 2009I heard a great podcast last night from the guys at Nudge Marketing. GenY Podcast. You have got to go an have a listen. Really great commentary on the current marketing landscape in Australia. They take current happenings in social media, live marketing campaigns and give them their “thumbs up or down” but what is more interesting is the analysis of the marketing strategy and tactics that current brands in Australia are employing.
I really like the vegemite discussion of their new lite product.
Leave a Comment » | Blogs on social media, social marketing sites | Tagged: generation y, nudge marketing, podcast, social media, vegemite | Permalink
Posted by Danielle MacInnis
Customise your radio experience
June 21, 2009Pandora. This site allows you to create your own mix of artists and even recommends artists and songs your might like based on your profile. Only downside, not available in all countries yet due to licensing issues.
Be exposed to some of the best music in the world. The best thing about this site is it is all about finding the best music in the world from every source possible. Based on your criteria Pandora can build a music experience that will enrich your life.
I love John Denver and so here is what pandora found for me.
Features
Try it out and I am sure that you will love it.
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Posted by Danielle MacInnis
Resources for social media
June 20, 2009Why not blog here about your favorite social media tools?
Free Marketing Tool Kit for Small Business
MacInnis Marketing Coaching Packages
OfficeAutopilot
This is a great software tool if you want to do close loop marketing. It is a CRM tool and a marketing tracker tool (web, email, blog) all in one. Landon and his team are really get at getting you up to spead quickly. Try out SendPepper as well designed for small businesses
MindJet – software for creative thinkers
This software is awesome! It helps you create strategy maps on the fly and links nicely into most products like Microsoft office and Adobe. Download it for a 30 day free trial and you will be hooked like me.
Mindjet webinar series is great for getting ideas on how to use the tool to brainstorm and collaborate.
About People
This is a great site with resources for understanding minds of business. Michael and his team have a lot of great resources. Check them out and the e-books at the url above.
Wendy Maven
Wendy is the ultimate marketer for blogging strategy. Go to her url for great products and tips.
The Maven Marketing System will change the way you promote yourself and your business, forever. It will turbo charge your marketing and multiply your income. This program will skyrocket your sales, attract new customers and qualified leads, and you’ll work fewer hours!
Metromum is a great membership for women who do business online. Support, tools and marketing advice.
• For a Free metromom CD
• The Metromom Movie
• Learn about Membership
- The seven sins guide
Another great resource is the Learn about Online Business Website. A great resource for understanding how to market online.
The Internet Business Mastery resource is a fantastic place to start when you want to build an internet busness.
Click on this picture to find out more about running an internet based business.
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Andrew Lock is a UK marketer that has heaps of niffyclicks you can subscribe to that will save you money as a small business owner. Check it out by clicking on the piggy!
Leave a Comment » | Blogs on social media, social marketing sites | Permalink
Posted by Danielle MacInnis
Are you tracking what is being said about you?
June 30, 2009Are you being talked about. Go to Social mention. Great feedback on how you are entering conversations and what the audience feels about your content. Social Media Metrics slideshow by Laura from Dooley from the World Resource Institute is fantastic. – lots of free ways to track your conversations including great Twitter tools. including twitalyzer.com
Mashable have a great article on social aggregators.