I heard a great podcast last night from the guys at Nudge Marketing. GenY Podcast. You have got to go an have a listen. Really great commentary on the current marketing landscape in Australia. They take current happenings in social media, live marketing campaigns and give them their “thumbs up or down” but what is more interesting is the analysis of the marketing strategy and tactics that current brands in Australia are employing.
I really like the vegemite discussion of their new lite product.
Posted by Danielle MacInnis 
