Leveraging twitter tools

July 4, 2009

http://www.ducttapemarketing.com/blog/2009/06/23/3-ways-to-deep-slice-twitter-conversations/

John has a great article here on key tools for leveraging twitter.

Key tools and take aways:

  • OneRiot@oneriot – this is essentially a bookmarking site for twitter. Users share tweets that contain URLs to web pages and this site keeps track and returns search results based on topics. This is a really great way to discover some new sites related to subjects and you can interact with the twitter shares right from the site by replying to or retweeting good stuff you find.
  • Topsy@topsy – lots of stats when you search including the a collection of authors by volume for each topic you are trending. Really like this to find people who are very active around a topic or who are your best retweeters.
  • crowdeye@crowdeye – currently a twitter only search engine it gives you results from tweets and retweets including graphs and charts.

Generation Y Podcast – by nudgemarketing a winner!

June 23, 2009

I heard a great podcast last night from the guys at Nudge Marketing. GenY Podcast. You have got to go an have a listen. Really great commentary on the current marketing landscape in Australia. They take current happenings in social media, live marketing campaigns and give them their “thumbs up or down” but what is more interesting is the analysis of the marketing strategy and tactics that current brands in Australia are employing.

I really like the vegemite discussion of their new lite product.

gen y image